Aug 16, 2011

“The Smurfs” Opens at No. 1 in Philippines, Sequel in the Works

True-blue cuteness prevailed over apes, cowboys and aliens at the Philippine box office as Columbia Pictures’ live action and animated comedy “The Smurfs” opened at No.1 nationwide, hauling P29.25-M for the Aug. 10 to 14 opening weekend frame. This was announced today by Victor R. Cabrera, managing director of Columbia Pictures Industries, Inc., the film’s local distributor.

“Rise of the Planet of the Apes” came in at second place (P22.41-M), followed by “Cowboys & Aliens” at third (P18.14-M), and “Captain America: The First Avenger” at No. 4 (P9.14-M).

Delighted by the over-achieving success of “The Smurfs” both in the U.S. and overseas, studio Sony Pictures has already green-lighted a sequel, due in theatres in 2013.

Rolling out in 115 screens (including 63 digital 3D cinemas) in the country, “The Smurfs” posted its biggest gross at SM Mall of Asia with P1.67-M, followed by SM North EDSA (P1.59-M), Trinoma (P1.50-M), Power Plant (P1.24-M), SM Megamall (P 932,939), Greenhills (P 841,418), Newport (P 829,703), Alabang Town Center (P 775,042), Glorietta 4 (P 727,033) and Greenbelt 3 (P 722,255).

Also generating huge receipts were Robinsons Ermita (P 581,256), Eastwood (P 550,222), SM Cebu (P 513,924), Robinsons Galleria (P 493,299), SM San Lazaro (P 480,978), Shangri-la (P 475,721), SM Clark (P 470,900), SM Dasmarinas (P 455,950), Festival Mall (P 414,053) and Marquee Mall (P 393,150).

In the film, when the evil wizard Gargamel chases the Smurfs out of their village, through a magical portal, and into our world, they land in the middle of New York’s Central Park. Just three apples high and stuck in the Big Apple, the Smurfs must find a way to get back to their village before Gargamel tracks them down.

The film stars Neil Patrick Harris, Jayma Mays, Sofia Vergara, and Hank Azaria as Gargamel, with voices provided by Katy Perry and Anton Yelchin, among others.

Still playing across the Philippines, “The Smurfs” is distributed by Columbia Pictures, local office of Sony Pictures Releasing International. Visit to see the latest trailers, get free downloads and play free movie games.

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