[TRANS] 110803 TVXQ Endorses Missha Cosmetics, Becomes Asia’s CF Star
Male idol group TVXQ has become the new spokesperson for the cosmetic brand MISSHA.
Missha’s company ABLE C&C Group ‘s sales and marketing manager revealed,“TVXQ’s powerful and high-quality image, as well as their spirit of constantly challenging themselves fits the image and strategy that Missha wishes to pursue, therefore we decided to get them to be our new spokesperson. Missha, together with TVXQ will be promoting their status as the leading Korean cosmetics brand and their mass market culture, taking on overseas markets. “
TVXQ is not only enjoying explosive popularity locally, but have considerable influence in the European and American markets, one of the representatives of the hallyu culture. Coupled with their collaboration with the internationally recognised Missha brand, it is believed that they will be able to create a significant economic impact for both themselves as a group as well as for the brand they endorse.
Aside from this, TVXQ is also endorsing Pepsi Nex, Shilla Duty Free, Japan’s largest distribution company 7 & i Holdings’ summer campaign as well as Sogo Seibu, establishing their name not only in the music stage but also in the Asian advertising market, and proving their popularity.
TVXQ will be officially involved in various endorsement activities for Missha starting in August.