TVXQ became a new model for cosmetic brand ‘MISSHA.’
The head of marketing planning team, Seongmin Heo from ABLE C&C who is running ‘MISSHA,’ said “We chose TVXQ as new model because their powerful and luxurious image and their constant challenge for new performance fit well with the brand image and strategy of ‘MISSHA.’ And also, with TVXQ, ‘MISSHA’ is planning to spread both pop culture and beauty product as a global cosmetic brand, and lead the overseas market.”
TVXQ’s influence has been well recognized as a Korean representative group, not only in Korea but also in America and Europe. The meeting of global beauty brand, ‘MISSHA’ and the most popular group in Asia, TVXQ is expected to create a great synergy.
Besides ‘MISSHA,’ TVXQ has been modeling for ‘SOGO SEIBU’ card, summer campaign of the biggest Japanese distributor ‘Seven & I Holdings Co., Ltd., ‘THE SHILLA DUTY FREE’ and ‘Pepsi Nex,’ so it’s proving the intense interest of Asian advertising industry and music industry toward TVXQ.
Meanwhile, TVXQ is scheduled to start working as model for ‘MISSHA’ from August.
Credits: SMTOWN Facebook