Nike has dressed football players of the French National Team

Company Nike declared the beginning of cooperation with French Football Federation and has presented new design of the team form which combines French style and traditions with the main innovative brand ideas — as much as possible high quality at the minimum influence on environment. Alou Diarra, Yann MVila, Abou Diaby, Florent Malouda, the trainer Laurent Blanc, and also the president and general director Nike Mark Parker officially presented the new team form.

Dri-FIT: new innovative Nike technology

The new equipment was created with use of innovative Nike technology «Dri-FIT» thanks to which the moisture is deduced on a fabric surface, and the body of the sportsman remains dry even during very intensive trainings. The new form does not constrain movement, it's almost weightless and does not irritate a skin. Besides, the T-shirt consists on 96% from polyester, and on 4% — of a clap, and shorts are made of a microfibre.

One of details of the new National Team Form — the inscription «Nos Differences Nous Unissent», printed under FFF logo (French Football Federation). Also Nike Football plans to start new adv campaign under name Vive Le Football Libre («Long live free football!») which will reflect spirit of a new era of the French football. Campaign includes adv prints, Internet banners, and also TV-spots.

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Three Football Legends for Louis Vuitton

Luxury brand Louis Vuitton in June has placed in fashionable magazines the adv print, representing football legends — Maradona, Zidane, Pele.

Legendary Football Mens

The print where legends play desktop football in the Madrid bar is presented within the limits of adv campaign «Journeys».

Photosession in the Madrid Bar

Thus, the legendary brand has rallied three best football players of the World.

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People-lamps fascinate all world

DPZ Propaganda has thought up fine ideas for the Brazilian competition of advertising.

Important only quality of your idea

«The good idea is capable to win any» — a slogan of prints of the international competition of a print advertising "the World award of publicity" opens idea of competitions: not important from what you the countries and as long you work in advertising — the main thing, are how much good your Idea.

Print advertising competition «Premio de Propaganda o Globo» is founded in 1996. The committee from nine judges which number includes the most known advertisement makers of Brazil, selects winners in nine categories.

The excellent idea is pleasant to all!

Prints inform on value of good idea and conclusive appeal to any person. The Argentina football fan with good idea (a burning bulb — the international symbol of idea) drinks beer with the Brazilian fans. The Motorcyclist-idea withdraws the girl directly from under a wreath. The nice girl acquaints with the father ugly (but "ideological") the guy.

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The well-known football players in advertising Puma

Football players have accepted characteristic football "pleasure poses": Buffon shouts "yeah!", rejoicing to a victory, Heinze is proud of the won cup, and excentric Trochowski rejoices to the hammered goal.

Celebrate. Anytime. Anywhere.

Here only surroundings around absolutely not football so habitual gestures are looked, to put it mildly, ridiculously. Slogan Puma: "Celebrate. Anytime. Anywhere." It urged to reflect advertising idea of "an eternal holiday", a condition of soul which does not depend on time and circumstances around.

Football stars exult in advertising Puma

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