Nike has dressed football players of the French National Team

Company Nike declared the beginning of cooperation with French Football Federation and has presented new design of the team form which combines French style and traditions with the main innovative brand ideas — as much as possible high quality at the minimum influence on environment. Alou Diarra, Yann MVila, Abou Diaby, Florent Malouda, the trainer Laurent Blanc, and also the president and general director Nike Mark Parker officially presented the new team form.

Dri-FIT: new innovative Nike technology

The new equipment was created with use of innovative Nike technology «Dri-FIT» thanks to which the moisture is deduced on a fabric surface, and the body of the sportsman remains dry even during very intensive trainings. The new form does not constrain movement, it's almost weightless and does not irritate a skin. Besides, the T-shirt consists on 96% from polyester, and on 4% — of a clap, and shorts are made of a microfibre.

One of details of the new National Team Form — the inscription «Nos Differences Nous Unissent», printed under FFF logo (French Football Federation). Also Nike Football plans to start new adv campaign under name Vive Le Football Libre («Long live free football!») which will reflect spirit of a new era of the French football. Campaign includes adv prints, Internet banners, and also TV-spots.

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Three Football Legends for Louis Vuitton

Luxury brand Louis Vuitton in June has placed in fashionable magazines the adv print, representing football legends — Maradona, Zidane, Pele.

Legendary Football Mens

The print where legends play desktop football in the Madrid bar is presented within the limits of adv campaign «Journeys».

Photosession in the Madrid Bar

Thus, the legendary brand has rallied three best football players of the World.

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Ray-Ban Has Collected a Collection of Rare Prints

Known artists and designers have participated in advertising campaign creation «Rare prints» for exclusive series of sun glasses «Ray-Ban Wayfarer».

The Well-known Illustrators for the Well-known Brand

Traditionally colourful and bright summer collection of a brand was updated by an author's adv prints from artists and designers: Vahalla, Matt W. Moore, Aesthetic Apparatus, and Ames Bros.

Short 15-second videoclips are logic continuation of prints and show unusual characters from a collection of «Rare images».

The creative belongs to agency Cutwater (San Francisco), production by One Small Step, director Tomorrows Brightest Minds.

Ice Cream Wayfarer

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Children do not allow to look on...

French agency Publicis Conseil (Paris) has developed new campaign for bras Wonderbra, using fresh enough and cheerful idea.

Sons care...

Thus, children too "protect" the fathers from Wonderbra effect.

Wonderbra Effect

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BBH Japan: the Engraved Jeans

What happens, if you like to decorate the body by means of tattoos, but at you the place has come to an end?

The tattooed jeans

The good decision — a laser engraving a tattoo on Levi's jeans.

Exclusive Jeans by Levi's

The company suggests to bring the unique design of drawings in any jeans shop Levi's (only in Japan) and to make for itself exclusive jeans from Levi's.

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Wafer Jesus

The idea of a virus has arisen after messages in mass-media about the images of Jesus Christ on various unexpected subjects (for example on a piece to a pizza, a map) have become very frequent. All these messages invariably drew the big attention of an audience and caused rough discussions of bloggers.

Big Jesus watches for you!

On a wave of general insanity Kit Kat has written the letter on behalf of the inhabitant of Amsterdam, in the letter was told about detection of an image of Jesus Christ in a chocolate. On the eve of Easter on Passionate Friday the letter have sent to edition of two largest Dutch newspapers, having attached as the proof two photos. News has been published and has there and then scattered on all Internet: news about unusual Kit Kat have published more than 150,000 blogs.

«Have a break, have a real glitch»

The majority parodied a known slogan of a brand «Is having rummaged, is Kit Kat»: «Have a break, have a Jesus Kit Kat», «Give Jesus a break» and so forth.

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Jack Daniel's participates in presidential elections

If vodka brand Svedka was noted by the participation in presidential elections of the USA at a stage of rivalry Obama and Clinton Jack Daniel’s did not begin to spend gunpowder for pre-election debate and has presented the political views just now.

Political Whisky

Agency Arnold from Boston, the USA, has developed the whole series of "political" posters Jack Daniel’s which, in their opinion, reflect outlooks on life of the Jasper Newton Daniel, the brand founder.

The main slogan: "Socialize liberally. Drink conservatively" which sums up a brand platform:

1. Drinking champagne is a perfectly acceptable way to celebrate being elected president. Of France.
2. Jack supports all parties.
3. Vote responsibly. Drink responsibly.

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Ray-Ban: the Ball with a surprise

Ray-Ban And agency Cutwater San Francisco continue summer campaign "Colorize".

The basic offer of a cult brand of sun glasses in this season are multi-coloured versions of the most known sun glasses Ray-Ban Wayfarer. Colour palettes in a collection infinite set which Cutwater and Ray-Ban have tried to show at the first stages of campaign. In the end of March on YouTube there was a roller about improbable abilities of a chameleon to change colour under colours of frame Wayfarer.

Mockery at a chameleon

In new virus preview trailer Cutwater has concentrated on one colour of sun glasses — on red.
Two guys have thrown off a huge ball of red threads from the pickup. The ball has started to be unwound, going down on abrupt descents of streets San Franciscos and as a result has untangled the guy in red sun glasses Ray-Ban.

Red ball of threads

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Audrey Tautou — new person of Chanel №5

The French actress Audrey Tautou embodying modern representation about the French elegance and refinement, became new person Chanel №5.

Audrey Tautou for Chanel №5

As well as all previous preview trailers of this brand, a new fairy tale on love have entrusted to remove not to the usual director, and eminent and besides traditionally having a cinema generality with the actress.

Elegant & graceful Chanel №5

One more remarkable fact — Audrey Tautou has played itself Coco Chanel in a biographic film "Coco avant Chanel".

Soundtrack: "I'm a Fool to Want You" Billie Holiday.

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The Tokyo Hermes

The most recognised Japanese designer of present Tokujin Yoshioka has developed unique installation for the house of fashion Hermes in Tokyo.

Optical illusion in show-window Hermes

Small video the screen and a silk scarf in a show-window create effect of optical illusion, that the girl blows on a scarf.

Futuristic designer Tokujin Yoshioka

Studio Tokujin Yoshioka created in 2000, makes out interiors and exhibition spaces for Issey Miyake, Hermes, Muji and Peugeot, and also is actively involved in sphere of industrial design. Designer Tokujin Yoshioka is known all over the world for the experiments with furniture from glass, a paper and other materials.

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Louis Vuitton handbags for women

Already throughout one and a half centuries of a bag louis vuitton remain a subject of admiration and true desire of women of fashion of all world. Louis Vuitton bags have won now the cult status among other brands.

Extravagant handbags for ladies

Besides, bags louis vuitton differ high quality and unsurpassed aesthetic appeal. Bags Louis Vuitton is both magnificent handbags, and road bags, and also suitcases. The purse Louis Vuitton becomes fine addition to bags Louis Vuitton.

Besides, Louis Vuitton handbags are considered today as the standard in the world of the accessories which quality is considered to be the standard to which compare production of other brands.

Louis Vuitton for luxury life

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