Idea of the century

Earlier this week, a band of Swiss citizens gathered under the banner of the Anti-Power Point Party, or APPP, in hopes of "decreasing the number of boring presentations worldwide."

Fireworks, anyone?APPP founder Matthias Poehm writes: "Over 14 years of public speaking training I have noticed that the use of Flip-chart beats PowerPoint in 95 of 100 cases. This is not wishful thinking on my part

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Do you smell a red herring?

In this election season -- you mean it will go on forever? -- it's necessary to watch a politician's mouth. If it's moving, he's lying.

He may also be using a "red herring."
A red herring is an attempt to change the subject to divert attention from the original issue. You can see countless examples of this when you watch presidential candidates debate. Example: “Yes, I would absolutely make the

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Reach out and touch someone

Touching someone ever so slightly can have tremendous power. Some research at Psyblog:

1. A well-timed touch can encourage other people to return a lost item. In one experiment, users of a phone booth who were touched were more likely to return a lost dime to an experimenter (Kleinke, 1977). The action was no more than a light touch on the arm. People will do more than that though; people will

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What numbers do 2 you and 4 you

Ever bought one of these?
Nikon D40
Miller Beer’s MGD 64
Heinz 57 ketchup
Levi’s 501
Toyota MR2 Spyder
X-14 Cleaner  Chances are you were influenced by the number in the name. A couple of marketing professors have looked into it, and they conclude:
Numbers in brand names are an important source of information. It is also possible that numbers in brand names are a source of affective responses

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