May 4, 2011

Reach out and touch someone

Touching someone ever so slightly can have tremendous power. Some research at Psyblog:

1. A well-timed touch can encourage other people to return a lost item. In one experiment, users of a phone booth who were touched were more likely to return a lost dime to an experimenter (Kleinke, 1977). The action was no more than a light touch on the arm. People will do more than that though; people will

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