Ever bought one of these?
Nikon D40
Miller Beer’s MGD 64
Heinz 57 ketchup
Levi’s 501
Toyota MR2 Spyder
X-14 Cleaner Chances are you were influenced by the number in the name. A couple of marketing professors have looked into it, and they conclude:
Numbers in brand names are an important source of information. It is also possible that numbers in brand names are a source of affective responses
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