Show your butt!

COLORECTAL CANCER ASSOCIATION OF CANADA (CCAC) urges Canadians to show the bums online for the purpose of attention attraction to necessity of regular inspection of intestines.

Favourite bums by Ogilvy Montreal

Social campaign «Get Your Butt Seen» is created by advertising agency Ogilvy Montreal and includes online, television and the outdoor advertising.

Load the bum!

The image of the buttocks can be loaded on a web site of campaign and on page Colorectal Cancer Association of Canada on Facebook. After photo loading, for you the information becomes accessible: about a cancer, preventive maintenance, about early diagnostics etc.

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