Mar 27, 2010

Wafer Jesus

My Kit Kat

The idea of a virus has arisen after messages in mass-media about the images of Jesus Christ on various unexpected subjects (for example on a piece to a pizza, a map) have become very frequent. All these messages invariably drew the big attention of an audience and caused rough discussions of bloggers.

Big Jesus watches for you!

On a wave of general insanity Kit Kat has written the letter on behalf of the inhabitant of Amsterdam, in the letter was told about detection of an image of Jesus Christ in a chocolate. On the eve of Easter on Passionate Friday the letter have sent to edition of two largest Dutch newspapers, having attached as the proof two photos. News has been published and has there and then scattered on all Internet: news about unusual Kit Kat have published more than 150,000 blogs.

«Have a break, have a real glitch»

The majority parodied a known slogan of a brand «Is having rummaged, is Kit Kat»: «Have a break, have a Jesus Kit Kat», «Give Jesus a break» and so forth.

Show your butt!

My Butt

COLORECTAL CANCER ASSOCIATION OF CANADA (CCAC) urges Canadians to show the bums online for the purpose of attention attraction to necessity of regular inspection of intestines.

Favourite bums by Ogilvy Montreal

Social campaign «Get Your Butt Seen» is created by advertising agency Ogilvy Montreal and includes online, television and the outdoor advertising.

Colorectal Cancer Association

Load the bum!

The image of the buttocks can be loaded on a web site of campaign and on page Colorectal Cancer Association of Canada on Facebook. After photo loading, for you the information becomes accessible: about a cancer, preventive maintenance, about early diagnostics etc.

Earth Hour by The Viral Factory

My Earth

On the threshold of «Earth Hour» The Viral Factory has started an interactive spot with two scenarios depending on illumination.

«Lights Off» for WWF

The social spot «Lights Off», created for WWF, urges to join the world action under the name «Earth Hour» to switch off light as a sign of participation in the decision of modern environmental problems.